The Online State Of Skincare Brands
1. Search Interest

Our research takes a look at the online performance of 28 premium beauty brands with skincare as their main product, with Search Interest segment covering:

1.1. Brand Search: search interest using brand keywords
1.2. Category Search: search interest using generic keywords (categorized by topics)

This segment will tell you:

  • How have consumers been searching for the past 3 years
  • What are the industry’s most disruptive beauty brands doing
  • What skincare brands show the fastest growing & slowest search demand
  • What are skincare consumers searching for and what are their concerns
  • Amongst other insights and lessons that can applied to maintain growth in the digital landscape
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28 Brands Analyzed

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Some Of The Insights

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Skincare searches in 2019

77%
of the total share of skincare searches
in 2019 were performed on mobile

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Search growth of the past three years

Augustinus Bader, Drunk Elephant and Glossier
are amongst the fastest-growing skincare brands


Top consumers’ skincare concerns in 2019
“Acne”, “balckheads” and “eye bags” were amongst the most searched skincare-related concerns

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