The Online State Of Skincare Brands
1. Search Interest

Our research takes a look at the online performance of 28 premium beauty brands with skincare as their main product, with Search Interest segment covering:

1.1. Brand Search: search interest using brand keywords
1.2. Category Search: search interest using generic keywords (categorized by topics)

This segment will tell you:

• How have consumers been searching for the past 3 years
• What are the industry’s most disruptive beauty brands doing
• What skincare brands show the fastest growing & slowest search demand
• What are skincare consumers searching for and what are their concerns
• Amongst other insights and lessons that can applied to maintain growth in the digital landscape