The Online State Of Skincare Brands
1. Search Interest
Our research takes a look at the online performance of 28 premium beauty brands with skincare as their main product, with Search Interest segment covering:
1.1. Brand Search: search interest using brand keywords
1.2. Category Search: search interest using generic keywords (categorized by topics)
This segment will tell you:
- How have consumers been searching for the past 3 years
- What are the industry’s most disruptive beauty brands doing
- What skincare brands show the fastest growing & slowest search demand
- What are skincare consumers searching for and what are their concerns
- Amongst other insights and lessons that can applied to maintain growth in the digital landscape