The Online State Of Skincare Brands
1. Search Interest

Our research takes a look at the online performance of 28 premium beauty brands with skincare as their main product, with Search Interest segment covering:

1.1. Brand Search: search interest using brand keywords
1.2. Category Search: search interest using generic keywords (categorized by topics)

This segment will tell you:

  • How have consumers been searching for the past 3 years
  • What are the industry’s most disruptive beauty brands doing
  • What skincare brands show the fastest growing & slowest search demand
  • What are skincare consumers searching for and what are their concerns
  • Amongst other insights and lessons that can applied to maintain growth in the digital landscape

28 Brands Analyzed


Some Of The Insights

Skincare searches in 2019

of the total share of skincare searches
in 2019 were performed on mobile

Search growth of the past three years

Augustinus Bader, Drunk Elephant and Glossier
are amongst the fastest-growing skincare brands

Top consumers’ skincare concerns in 2019
“Acne”, “balckheads” and “eye bags” were amongst the most searched skincare-related concerns

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