Benedicte Soteras becomes Partner at DLG

November 1st, 2021
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The digital marketing expert and Head of Client Services has been appointed a Partner and shareholder as of the 01.10.2021.

DLG, the independent digital agency specializing in international luxury and lifestyle brands, has announced the promotion of Bénédicte Soteras, to Partner and shareholder. Soteras, who was already a part of the company’s Geneva management team and is currently Head of Client Services, has helped to contribute to the growth of DLG during her time at the company, demonstrating outstanding management skills.

She joins existing Partners Pablo Mauron (Managing Director China), Anais Leuba (Head of Finance), Iris Chan (Head of International Client Development), Alain Zimmermann (Managing Partner, Board Member), and Dino Auciello (Head of Social Media & Digital Communication).

DLG - Benedicte Soteras & David Sadigh“Joining the group of talented partners is a real honor and a very thrilling opportunity,” says Bénédicte Soteras, Partner & Head of Client Services. “DLG’s committed approach to its people, their recognition and growth has always been at the heart of its DNA and I look forward to playing my part in continuing this tradition.”

“The combination of our talents, diverse skills, and culture is what has helped us bring the agency to the exciting times we’re presently in; welcoming new international clients, further growth of our creative services, and the fostering of a dynamic work culture that thrives on giving back, which is how I see our team moving forward together in the future.” 

“Bénédicte has developed into an outstanding leader, gifted with a blend of digital marketing and people management skills,” says David Sadigh, Founder & CEO of DLG. “Her contribution to DLG  has been significant and we are delighted to welcome her as a Partner.  At DLG, we firmly believe in shared value creation and will continue to offer such opportunities to other team members in the future.”  


About Bénédicte Soteras 

Bénédicte started her career in Digital Marketing back in 2011, following studies and experiences abroad in Bookselling and Publishing. After 7 years spent agency-side in the UK, Denmark and France, namely with Digitas (Publicis Group), where she occupied diverse Search and Consulting roles on international projects, Bénédicte joined DLG in 2018 as Search Manager. Successively promoted as Head of Search and Head of Client Services (Ad Interim) in 2019, she now holds the position full time of Head of Client Services, being responsible for the CS team P&L management,  recruitment, retention, and growth of a team of 20+ experts. She led several strategic initiatives including the Great Place to Work® certification that the company obtained in 2021.

About DLG 

DLG is a leading independent agency for luxury and lifestyle brands.  The company offers digital marketing, social media, search, UX, performance marketing, e-commerce, creative and CRM services to international brands across its offices in Geneva, Shanghai and New York. It has developed unique expertise in defining and implementing impactful digital strategies that target sophisticated consumers through a combination of technological know-how, creativity and luxury savoir-faire. It currently employs more than 100 people.  DLG is also the publisher of Luxury Society, a trusted resource for luxury executives.  Luxury Society offers a global perspective on the industry with exclusive studies and reports; analysis and features; as well as in-depth interviews with industry heavyweights and thought leaders.

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