The Challenge: LVMH’s TAG Heuer brand is considered to be a digital pioneer in the watch industry. Tag Heuer was an e-commerce early adopter, opening its own online boutique in 2013, well ahead of others, and launched its first smartwatch, TAG Heuer Connected, two years later. Constantly striving to innovate, TAG Heuer operates websites in 10 languages and provides a consumer with a unique experience through bespoke services and privileged and personalised ways to interact with the manufacturer.
The DLG Contribution: A relationship which began in 2007, DLG crafted a tailor-made SEO strategy leveraging on technical optimisation, content enhancement and back-linking. DLG put into place 200 digital marketing live and 150 SEO live dashboards increasing website visibility on search engines across the world. DLG provided the brand with data-driven insights, thereby enhancing its digital environment and in particular creating direct relationships with the consumer.