DLG partners with Launchmetrics
The collaboration will combine the strengths of both companies to build a comprehensive view of brand influence and acquisition, offering clients the opportunity to transform their marketing strategies in the West and China.
DLG, the leading independent 360° digital agency for international luxury and lifestyle brands, based in Geneva, Shanghai and New York, has entered into an official partnership with Launchmetrics, the leading Brand Performance Cloud for Fashion, Luxury & Beauty industries.
Further supporting brands in the understanding of their affluent audience
The collaboration with Launchmetrics will enable DLG to share its insights across industries, complementing its existing tools and know-how and expanding its capabilities by allowing DLG the agency to delve more deeply into luxury consumers’ behaviors and in turn, help it advise its clients more effectively.
With the luxury landscape radically shifting, the need to understand the customer journey has become more important than ever. Brands are facing a number of unique challenges and companies cannot take a one-size-fits-all approach when it comes to understanding their consumers. They must rely on market-specific data, as well as consumer-centric insights when crafting their strategies, and seek companies with the right expertise to deep dive into the subject matter.
The partnership will help both DLG and Launchmetrics build a comprehensive view of brand influence and acquisition, within a singular strategy, giving clients the data and consultative support they need to better identify where the two intersect and how trends influence conversion.
A global partnership covering all major luxury verticals
From watchmaking and jewelry to private banking, fashion, hospitality or even beauty, DLG holds strong insights and proprietary research on the habits, behaviors and consumption of the world’s wealthy and affluent individuals, supporting both Western and Chinese clients in strategy and execution through its full 360° service offering.
Launchmetrics provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance — and thanks to this partnership, DLG will reinforce its wealth of knowledge and provide an integrated value offer that will equip brands with the ability to enhance their online analytics, search data as well as organic and paid media metrics.
“We are thrilled by this partnership with Launchmetrics,” Dino Auciello, Partner and Head of Social Media & Digital Communications at DLG states. “It will enable us to gather and combine even more relevant and accurate data points cross-industry — including the very much sought-after Media Impact Value™ metric — therefore complementing our tools and know-how and enabling us to draw insights on what compels luxury consumers and in turn, help advise our clients more effectively.”
“DLG has proven expertise in defining and implementing impactful digital strategies and we are excited to work with them,” adds Alison Bringé, CMO at Launchmetrics. “Their complementary brand services and sophisticated luxury consumer insights will extend the unique offering for brands across the world seeking the right tools and knowledge to increase their brand performance and efficiencies.”
Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences.
Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance. The company’s AI-driven and proprietary Media Impact ValueTM gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Launchmetrics’ intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision making required for agility.
DLG is a leading independent agency for luxury and lifestyle brands. The company offers digital marketing, social media, search, UX, performance marketing, e-commerce, creative and CRM services to international brands across its offices in Geneva, Shanghai and New York. It has developed unique expertise in defining and implementing impactful digital strategies that target sophisticated consumers through a combination of technological know-how, creativity and luxury savoir-faire. It currently employs more than 100 people. DLG is also the publisher of Luxury Society, a trusted resource for luxury executives. Luxury Society offers a global perspective on the industry with exclusive studies and reports; analysis and features; as well as in-depth interviews with industry heavyweights and thought leaders.