FARFETCH TEAMS UP WITH DLG CHINA
Since its launch in 2008, Farfetch has been making a name for itself as a one-stop-shop for luxury fashion. Thanks to its partnerships with over 750 cutting-edge boutiques and brands around the world, the e-tailer offers users the opportunity to purchase the latest luxury apparels and accessories from cities halfway across the globe – right from the comfort of their own homes. Besides bringing products from established designers to a wider range of consumers, Farfetch also helps new up-and-comers access a global audience.
Having achieved much success in the West, the London headquartered company is now making its push into China. As the fusion of ecommerce and social media becomes increasingly popular, Farfetch is now working with DLG (Digital Luxury Group) to build up its social media activities in China.