Frederic Bonn joins DLG as Global Chief Creative Officer and Partner.

March 1st, 2022
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DLG, the leading independent digital agency for international luxury & lifestyle brands, based in Geneva, Shanghai, and New York, announces the appointment of Frederic Bonn as Global Chief Creative Officer and Partner.  In this role Bonn will take ownership of the creative vision of the agency, leading, inspiring, and growing the creative team in all related areas including consulting, brand experience, design, copywriting, and tech development globally. As Partner, he is joining the executive committee of the agency, composed exclusively of shareholding partners.

“At DLG, I found an incredibly talented team and a passion for great craft, and more importantly, I discovered a transparent and inclusive work culture; I look forward to contributing to building a global and boundless creative force within the agency.” says Frederic Bonn.

According to David Sadigh, Founder and CEO of DLG : “Our company is growing organically at +50%, and our creative work has been a key driver for us in the last two years. Frederic’s arrival will have a strong impact on both our existing clients and new ones that are looking at elevating their brand experiences”. 

About Frederic Bonn 

Frederic brings with him over two decades of experience in the creative industry. He joins DLG from the digital marketing agency iCrossing (Hearst Corporation) where he was Executive Creative Director. In this role, he led the integration of performance and creativity across the agency clients both in the US and in Europe.  He has worked alongside high-profile brands to create innovative projects such as Louis Vuitton Journeys global campaign, Mercedes-Benz Tweet Race, and l’Oréal Paris digital reinvention. 

From Creative Director to Global CCO in New York, Paris, and London, he has led and mentored teams to create engaging brand experiences and digital storytelling at agencies such as EuroRSCG (Havas), Ogilvy, Razorfish, Mirum & J. Walter Thompson, or Hearst. From helping Razorfish land a top spot on the Ad Age A-List for two consecutive years to being recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club, Eurobest, and the London International Awards, he sees his role as a catalyst to inspire all team members and partner with clients in seamless collaboration to create innovative work.

Frederic served as a judge at leading creative award shows like the Cannes Lions International Festival of Creativity (twice), the One Show, the Art Directors Club, and the London International Awards and is a frequent speaker at industry events on the importance of inclusive work culture to foster creativity. He collaborated with the Wharton School on the Future of Advertising program, the Better Man Conference and taught at Miami Ad School.

About DLG 

DLG is a leading independent agency for luxury and lifestyle brands.  The company offers digital marketing, social media, search, UX, performance marketing, e-commerce, creative and CRM services to international brands across its offices in Geneva, Shanghai and New York. It has developed unique expertise in defining and implementing impactful digital strategies that target sophisticated consumers through a combination of technological know-how, creativity and luxury savoir-faire. It currently employs more than 100 people.  DLG is also the publisher of Luxury Society, a trusted resource for luxury executives.  Luxury Society offers a global perspective on the industry with exclusive studies and reports; analysis and features; as well as in-depth interviews with industry heavyweights and thought leaders.

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