CREATING A 360 INFLUENCER CAMPAIGN
Last March, DLG created an emotional digital campaign to increase desirability and help establish Ralph Lauren Watch & Jewelry as a trusted choice to new prospects.
As New York is an integral part of the Ralph Lauren Watch & Jewelry’s story – Mr Lauren was inspired by the city’s art and design for his iconic timepieces – DLG selected 8 influencers matching the values of the Maison. They enjoyed an “off-the-beaten-track” journey that only a true New York brand like Ralph Lauren would know.
Watch the video to know more about the campaign’s mechanics and results!