LUXURY SOCIETY KEYNOTE GENEVA 2020: FULL SPEAKER LINE-UP

February 20th, 2020
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Next week, Luxury Society, in partnership with Facebook and CNNMoney Switzerland, will hold its annual Keynote event with a focus on customer experiences in the new age of luxury.

Our conference, which will be held Wednesday, February 26 at the Four Seasons Hotel des Bergues Geneva, will help brands and industry leaders assess the modern challenges of today’s luxury industry, with a key focus on how businesses can effectively enhance the customer journey to reach an increasingly dynamic consumer-base.

With top strategy leaders from Facebook, Moncler, BMW and Piaget, the Keynote will give a cross-industry look on how luxury brands can streamline their efforts to develop seamless omnichannel journeys.

Full Line-Up

Panel Preview

Morin Oluwole, Global Head of Luxury at Facebook and Instagram

Morin Oluwole is a luxury industry thought leader in digital transformation, media and innovation at Facebook in France, where she leads Facebook and Instagram’s global luxury division.

Oluwole will take an in-depth look at how Facebook and Instagram balance consumer needs in a digital-first world. Luxury brands are increasingly developing more advanced strategies to engage with their communities and amplify their content on social media platforms like Facebook & Instagram. Consumers want to see content that is innovative, creates desire and is interactive. For 50 percent of luxury consumers, their first interaction with luxury brands or products brands are via digital touchpoints.

Read the full interview.


Tobias Weber, Head of Brand & Entertainment Cooperations and KOL Relations at BMW

Tobias Weber is in charge of global Brand & Entertainment Cooperations (e.g. LEICA, the “MISSION: IMPOSSIBLE” franchise) and launched BMW’s Key-Opinion-Leader Relationship Management.

Brand authenticity allows for more freedom in the luxury field, and that’s why it’s central to everything BMW does as luxury brand. BMW feels it’s vital to understand what customers want and what they expect from a trusted brand. Tobias constantly analyses what mobility of the future will look like, how consumers are evolving, what their expectations are and how to deliver the best products that respond to these needs.

Read the full interview.


Roberto Eggs, Chief Marketing & Operating Officer at Moncler

Roberto Eggs joined Louis Vuitton in 2009 as President for Europe, Middle-East, India and Africa at the headquarters in Paris. In May 2015, Roberto joined Moncler as the Chief Operating Officer in Milan, to then become the Chief Marketing & Operating Officer in July 2017.

The consumer has changed and he or she wants to have a continuous dialogue with brands and to feel part of the story. Moncler’s “Genius” strategy, launched in 2018, saw the overhaul of slow fashion jolted into monthly collaborations to feed the growing consumer obsession with all things “new.” With Genius, Moncler speaks to every generation and to different consumers in an inclusive way and shows the multiple creative facets of the brand.

Read the full interview.


Benjamin Dubuc, Head of Search & Performance Media at DLG (Digital Luxury Group)

Benjamin Dubuc is DLG’s Performance Marketing expert, who has previously worked with agencies such as Publicis and FCB. With over seven years of experience working in digital marketing, Benjamin had the chance to work on both global brands and start-ups, in Europe, North America, and Oceania.

In the Age of Assistance, consumer journeys are more complex than ever. When it comes to skincare brands, how do users search online and what do they expect from their digital experience? Ben will be sharing the findings from DLG’s latest report and demonstrating what luxury brands can learn from direct-to-consumer skincare brands.

Find out more about how brands can better enhance the customer experience in the era of new luxury at the Luxury Society Keynote 2020 in Geneva, in partnership with Facebook and CNN Money Switzerland. Please email us for more information and ticketing enquiries.

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