September 21st, 2017
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Chinese consumers are becoming increasingly significant in the global luxury landscape. They are responsible for 25 to 30 percent of the world’s luxurygoods spending, with a large number of them being younger and more willing to spend on luxury goods than previous generations.

Having grown up in the Internet age, these hyperconnected consumers are not only boosting online luxury sales – which are expected to triple over the next five years in China – but also having their perception of brands shaped mostly through online channels. Luxury brands must adapt to these quickly evolving habits… and not only in China.

Since its inception, Luxury Society (a division of DLG) has been consistently delivering fresh and relevant content to its network of +30,000 luxury industry executives. To address the growing interest from Chinese audiences, we are delighted to announce the launch of Luxury Society in Chinese as well.

To mark the start of this exciting new chapter, we pick the brains of newly appointed Piaget CEO, Chabi Nouri, on the ever-changing digital landscape and how the storied Maison is embracing it. Noting the burgeoning interest in taking consumers on online-to-offline user journeys, we also analyse how luxurybrands are unifying digital tools with memorable in-store retail experiences as a key drive-to-store strategy, as well as the luxury shopping habits of Chinese Millennials.

I am looking forward to starting this new chapter with you, and keen to hear your feedback and ideas about the future of the luxury industry.

Please feel free to share this with your Chinese colleagues and counterparts. They are welcome to subscribe to the Luxury Society newsletter here.

David Sadigh
Publisher & CEO