NEWS FROM DLG CHINA
Capturing Red Carpet Moments
While over-the-top outfits on the Met Gala red carpet entranced America earlier this month, celebrities on the other side of the Atlantic were captivated by the red carpet of a different extravaganza: The Cannes Film Festival. Celebrities from all over the world showed up dressed to the nines – including Chinese actress Guli Nazha. Announced as the new brand ambassador of Qeelin, the 26-year-old arrived with jeweller’s creative director Dennis Chan in arm and sported pieces from the Couture Wulu collection. Documented on WeChat by the brand’s digital agency DLG China, readers are given a sneak peek behind-the-scenes of the actress’s highly anticipated red carpet outing.
Finding Love, Actually
Whether held on the picturesque beaches of Bora Bora or a stately ballroom in Paris, every wedding is memorable in its own way. It is with this in mind that luxury hotelier Four Seasons Hotels & Resorts chose to highlight to love stories of three couples on its social media on the occasion of 520 – the unofficial Valentine’s Day in China. Together with its appointed agency DLG China, the brand offered readers a glimpse into the weddings of three different couples at three of its properties around the globe. In a further celebration of love, the hotel also introduced 520-themed packages for couples to enjoy in China. Staycation, anyone?
Picking Presents for Mum
Let’s face it – we never thank the most important woman in our lives often enough. Montblanc tried to change that on Mother’s Day this year by encouraging readers to gift their mothers with a little something. With the help of its digital agency DLG China, the brand rolled out a list of gift ideas for those looking to present their leading ladies with a token of appreciation on WeChat. Digital gift cards were also made available via a Mini Program accessible though the article. Sorry, we couldn’t keep mum about this one.
Being Happy Shiny People
I have too many diamonds – said no woman ever. Libert’aime by Forevermark is counting on just that with the introduction of this new range in China. Created to celebrate the spirit of today’s young millennial women, the trendier and more affordable fine jewellery line by Forevermark was designed with economically empowered self-purchasing consumers in mind. Pioneering a new retail concept, Libert’aime by Forevermark’s first flagship store made its debut at Taikoo Hui in Shanghai and brings together both online and offline elements in a physical space. With the help of its agency DLG China, the brand also launched a WeChat store and comprehensive loyalty programme for consumers. No prizes for guessing our weekend plans.