Last week, DLG (Digital Luxury Group) Founder & CEO David Sadigh and Chairman of the Board Tibère Adler were among 30 entrepreneurs who were part of a Swiss Delegation that explored innovation in China.Geneva State Council President Pierre Maudet was a key figure in the initiative, which was organised by the Geneva Chamber of Commerce, State of Geneva, and in partnership with the Swiss-Chinese Chamber of Commerce.

A Week Of Discovery

During the week-long trip, which kicked off July 1 in Beijing, leaders analysed innovation in China by discussing the country’s technological and financial progress. Over the past 30 years, China has become one of the world’s leading economies, both in terms of industry and technology.DLG is part of a group of successful Swiss companies who have established a significant business activity in China. Since opening its Shanghai branch four years ago, DLG has continued to evolve into a top digital marketing firm with more than 50 employees in China alone.Sadigh, along with the Swiss delegation, visited multinational e-commerce giant Alibaba on Wednesday and met with Alibaba Vice President Bryan Wong at the company’s headquarters in Hangzhou, China. With operations in more than 200 countries, Alibaba is the world’s largest retailer.

Exploring Innovation

The delegation stopped by Chinese ride-sharing technology conglomerate DiDi, which provides service to more than 450 million users across 400 cities in China. The selected panel of entrepreneurs also stopped by Tencent, owner of WeChat and one of the world’s largest investment corporations.Last Friday, Sadigh had the honor of presenting DLG’s very own offices to the Swiss Delegation, along with DLG Managing Director China & Partner, Pablo Mauron. DLG Shanghai opened its doors to Swiss politicians and entrepreneurs to discuss the evolution of the luxury industry and to unveil its new work space with an official opening party. Sadigh spoke about the company’s growing presence in Shanghai and how it managed to successfully establish itself in the Chinese market.