The Online State Of Skincare Brands
2. E-Commerce Environment & Best Case Practises

Based on 24 criteria of key e-commerce features, we analyzed 12 skincare brands’ e-commerce websites with offering in the US market, the biggest for most of the skincare brands. This report will give you the highlights, best case practises and learnings from this extensive analysis, covering:

  • What are the best practices in terms of User-Experience (UX) when it comes to purchasing products on brands websites?
  • What are the features that will take the experience to the next level?
  • What are the industry’s most disruptive beauty brands doing?
  • Amongst other insights and lessons that can applied to maintain growth in the digital landscape
E-Commerce Skincare Report 2020 DLG

14 Brands Analyzed

Some Of The Insights

Frictionless experience

Mobile homepage is an effective mix
of brand and consumer centric information

Product listing page 
Comparison tools helps consumers make better choices and reduces choice paralysis

Transparency and clarity
In consumer’s ratings and reviews, product ingredients and it’s effectiveness is a must for every e-commerce platform

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