We advise some of the world’s most prestigious brands, offering a full range of services that cover the omnichannel experience, from performance marketing and social activations to website optimization and data analysis.
Pioneers in recognizing the strategic importance and the specificity of the Chinese market digital landscape, we offer unparalleled access and key insight into how to best reach and engage with this essential consumer. We have proven expertise in defining and implementing impactful digital strategies for both international and local brands within this market.
At DLG you will find an international, dynamic and thriving team. With diverse backgrounds across a number of different industries spanning from retail and apparel to luxury brands, digital agencies and consultancy firms, our team members have developed a unique skill set to best serve our clients. We put our clients at the center of everything we do, developing strong relationships working hand in hand as an extension of their teams.
At DLG, data informs all our thinking. We firmly believe that a strong understanding of not only where the luxury/premium industry is but where it is going ensures that we always provide our clients with the best solution for each engagement. Our reports such as the WorldWatchReport Benchmark and the WeChat Luxury Index have become referential.
We believe that raising awareness and educating brands and talent about the opportunities that digital can offer and thinking more laterally about what is relevant in the industry is quintessential. This is why we present Luxury Society: a leading online resource, with more than 30,000 members, for industry professionals, aimed at providing insightful content that offers a global perspective on the world’s ever-changing luxury landscape.
Our platform publishes a variety of articles featuring the latest research, studies and trends happening in the luxury market, as well as in-depth interviews with business leaders and opinion pieces with those who are helping to reshape the future of luxury today.
In addition, we hold, throughout the world, Luxury Society Keynote events that provide an insider’s look into the luxury industry through panel discussions, workshops and presentations by leading brand executives.
We are Contentsquare’s exclusive partner for luxury brands in Switzerland. Contentsquare provides a AI-driven analytics tool to help brands boost visitor engagement and improve e-commerce and marketing conversion rates.
Flowbox does more than just harnessing the power of user-generated content to boost conversion and the engagement of your community. It is first and foremost a successful company, with its portfolio boasting some of Europe’s largest brands in lifestyle, fashion, retail, interior design and tourism.
Together with Flowbox, we help luxury brands in leveraging their UGC to power their social commerce.
We are the partner of the prestigious IMD business school for its “Reinventing Luxury: Strategic Conversations” programme, an annual event focused on innovation within the industry, the event aims to help luxury executives in their response to many disruptive trends affecting brands today. Past participants have included Rolls-Royce Motor Cars, Manufacture Roger Dubuis, Hermès, LVMH and others.