We advise some of the world’s most prestigious brands, offering a full range of services that covers the omnichannel experience, from performance marketing and social activations, to website optimization and data analysis.
Pioneers in recognizing the strategic importance and the specificity of the Chinese market digital landscape, we offer unparalleled access and key insight into how to best reach and engage with this essential consumer. We have proven expertise in defining and implementing impactful digital strategies for both international and local brands within this market.
At DLG you will find an international, dynamic and thriving team. With diverse backgrounds across a number of different industries spanning from retail and apparel to luxury brands, digital agencies and consultancy firms, our team members have developed a unique skill set to best serve our clients. We put our clients at the center of everything we do, developing strong relationships working hand in hand as an extension of their teams.
At DLG, data informs all our thinking. We firmly believe that a strong understanding of not only where the luxury/premium industry is but where it is going ensures that we always provide our clients with the best solution for each engagement. Our reports such as the WorldWatchReport Benchmark and the WeChat Luxury Index have become referential.
We believe that raising awareness and educating brands and talent about the opportunities that digital can offer and to think more laterally about what is relevant in the industry is quintessential. It is why we offer Luxury Society a leading online resource, with more than 30,000 members, for industry professionals, aimed at providing insightful content that offers a global perspective on the world’s ever-changing luxury landscape.
Our platform publishes a variety of articles featuring the latest research, studies and trends happening in the luxury market, as well as in-depth interviews with business leaders and opinion pieces with those who are helping to reshape the future of luxury today.
In addition, we hold, throughout the world, Luxury Society Keynote events which offer an insider’s look into the industry through panel discussions, workshops and presentations by leading brand executives.
We are Contentsquare’s exclusive partner for luxury brands in Switzerland. Contentsquare provides a AI-driven analytics tool to help brands boost visitor engagement and improve e-commerce and marketing conversion rates.
Together with CNNMoney Switzerland, we have created “Reshaping Luxury”, a TV production that offers a fresh, insightful and forward-looking perspective on the luxury industry and the elements that are reshaping it today. Supported by a strong community of executives, industry insiders, and pioneering forward-thinkers in the luxury space, Reshaping Luxury is a gathering of different minds, focused on discussing the latest developments in the industry, particularly in the digital arena, and providing insightful content with a global perspective.
We are the partner of the prestigious IMD business school for its “Reinventing Luxury: Strategic Conversations” programme, an annual event focused on innovation within the industry, the event aims to help luxury executives in their response to many disruptive trends affecting brands today. Past participants have included Rolls-Royce Motor Cars, Manufacture Roger Dubuis, Hermès, LVMH and others.