The past two years have seen an increase in Google search demand for iconic luxury products that during times of crisis, luxury consumers have sought out. Louise-Anne Fort, Perform..

After more than a year of cancelled events in the entertainment industry, the Cannes Film Festival returned as an important platform for luxury fashion, jewelry and beauty brands to shine once more, attracting an accumulated $101 million in Media Impact Value according to data from Launchmetrics and DLG.

Deepening your understanding of your audience’s interests can result in better synergies, targeting parameters refinement or the opportunity to explore new types of partnerships ..

What e-commerce features do skincare brands have in place to deliver the best consumer experience and increase sales? The third set of insights from DLG’s latest report, “The Online State of Skincare Brands,” sheds light on e-commerce best practices and how cross-industry leaders can deliver a frictionless consumer experience.

Skincare brands should proactively identify and anticipate consumer needs. The second set of insights from DLG’s latest report, “The Online State of Skincare Brands,” offers leads on how brands can make better use of search optimization.

DLG’s latest research, The Online State Of Skincare Brands, indicates that while new skincare brands have quickly grown over the last three years, established brands like Neutrogena, La Roche-Posay and La Mer are also keeping pace with younger players on the market.

The global beauty market is undergoing radical changes. Over the past few years, the rise of digital and direct to consumer has transformed the online customer journey, resulting in a marketplace with more engaged consumers than ever before.