Luxury Maisons’ Tmall Imperative

This March, DLG is proud to present our new report, Luxury Maisons’ Tmall Imperative, shedding light on how luxury brands should re-evaluate this major online marketspace.

The role of Tmall in brands’ digital presence in China has evolved. A Tmall flagship store can not only allow luxury and premium brands to capture their full commercial potential in China but also help them stay true to all the imperatives associated with an elevated brand. This principle has become even more critical in a slowing-down local landscape.

The report analyses 5 perspectives that brands should examine regarding their presence on Tmall: Brand Presentation, Operational Profit, Performance Marketing, Tmall Membership, and Online Promotions.

By introducing key opportunities, requirements, and considerations for luxury brands, this report aims to support luxury and premium brands in optimising their presence, operations, and profitability on Tmall.

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