WeChat Luxury Index 2024
In 2018, WeChat surpassed one billion monthly active users (MAU), with 45 billion messages exchanged daily. That same year, DLG launched the first edition of WeChat Luxury Index to provide brands with actionable metrics for evaluating the performance of their Official Accounts—a key content platform on WeChat—through the lenses of recruitment, retention, and optimisation.
Over the past six years, with the introduction of numerous new features, WeChat's role in brand strategy has undergone a significant transformation. For brands, digital assets on WeChat are no longer confined to Official Accounts. Tools like Mini Programs, WeCom, Channels, and Search now play pivotal roles throughout the consumer journey.
This year, we proudly present the revamped WeChat Luxury Index 2024 report, offering a comprehensive analysis of current WeChat marketing trends. The report examines over 150 premium and luxury brands, exploring how they leverage WeChat's diverse tools and equities—including Official Accounts, Channels, Search, Mini Programs, and more—to achieve various marketing and commerce objectives.
Beyond industry benchmarks and in-depth case studies, the report introduces an all-new index ranking to help brands better position their WeChat business in the Chinese market. If you would like to receive your brand's detailed WeChat Luxury Index score, along with a comprehensive diagnosis of your WeChat business—including insights into your challenges and strategic recommendations—please contact us for a tailored brand report*.
*Pricing available upon request
To find out more and download a copy of the all-new WeChat Luxury Index 2024,
fill out the form below.
