In the luxury industry more than anywhere else, a meaningful and unique client experience is at the heart of any successful initiative. Cases in this category have been selected because they highlight brands that have found great ways to satisfy the needs of their very demanding clientele.

Bridges between the online and the offline world are an essential component of a truly omnichannel experience, and some brands have proven particularly effective at building these bridges. This category features examples of such brands.

Sustainability is without a doubt one of the most important considerations in today's world. Consumers are paying more and more attention to what brands are doing in this field, and their purchasing decisions might be heavily influenced by what they find out. This category showcases brands that are particularly active, sometimes even ahead of the game, when it comes to this strategic topic.

Despite the omnipresence of social media in today's world, corporate websites often remain at the core of brands' digital strategies. Immersive experiences, original navigations patterns or creative storytelling are only a few of the criteria that might lead a website to be integrated into this category.

Another effect of the current health situation is that virtual visits (of stores, museums, exhibitions, etc.) have been developing at an accelerated rate. This category regroups the most interesting initiatives we came across in this field that is likely to become even more important in the future.

Some brands have come up with creative and innovative ways to trigger an emotional response from their audience by stimulating their senses, most often through the use of sound, but not only. This category puts these brands and the experiences they came up with under the spotlight.

Cryptocurrency and the blockchain are two examples of (relatively) recent technologies that are now gaining traction within the luxury industry. While brands that embrace these technologies currently remain the exception rather than the norm, there is an indisputable shift happening, which we cover throughout this section.

In a highly cluttered digital environment, it tends to become increasingly difficult to really stand out or even get noticed. This category features brands that have found very creative and impactful ways to catch consumers' attention.