Alain Zimmermann joins DLG as Managing Partner & Board Member

November 19th, 2020
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The luxury industry executive joined DLG in Geneva to strengthen the top management and foster the company’s new business development.

DLG, the leading independent digital agency for international luxury & lifestyle brands, based in Geneva, Shanghai and New York, announced on the 19th of November 2020  the appointment of Alain Zimmermann as Managing Partner and Board Member.

Zimmermann brings more than 25 years of experience at senior level to the company. He developed his extensive luxury industry expertise and knowledge working for L’Oréal, Cartier, IWC and private bank Julius Bär in different top management functions at an international level. After his assignment as CEO for Baume et Mercier, Zimmermann became the e-distribution Director for watch brands at Richemont, leading strategic digital initiatives including Watchfinder’s and YOOX Net-a-Porter’s integration in the company’s  Watch Division. 

He joins DLG’s executive team to prepare the company for its next phase of growth, helping the company to establish its footprint in the German part of Switzerland, and working on new strategic investment and potential acquisitions.

“Alain has been a client of ours for many years, and we have always been impressed by his strategic vision, marketing skills and natural leadership. We are really excited to see our clients benefiting from his valuable omnichannel experience and international business acumen,” says David Sadigh, Founder and CEO of DLG.

“I have worked closely to DLG during my Richemont years, including on strategic projects in China together with their highly skilled DLG Shanghai Team led by Pablo Mauron – and followed their entrepreneurial journey with high interest,” says Zimmermann before adding: “DLG has built a compelling position in the market and is one of the few firms that understand how to effectively engage high net worth individuals and sophisticated consumers.”

“Alain’s business and omnichannel experience paired with his personal network will be an essential asset to DLG,” concludes Tibère Adler, Chairman of the Board of DLG.

Alain Zimmermann began his role at DLG on November 1st.


About DLG 

DLG is a leading independent digital agency for luxury brands.
The company offers digital marketing, social media, e-commerce and CRM services to international brands across its offices in Geneva, Shanghai and New York. It has developed unique expertise in defining and implementing impactful digital strategies that target sophisticated consumers through a combination of technological know-how, creativity and luxury savoir-faire. It currently employs more than 100 people.

DLG is also the publisher of Luxury Society, a trusted resource for luxury executives.
Luxury Society offers a global perspective on the industry with exclusive studies and reports; analysis and features; as well as in-depth interviews with industry heavyweights and thought leaders.


David Sadigh, Founder & CEO
Alain Zimmermann, Managing Partner & Board Member

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