The Challenge: Established in 1755, Vacheron Constantin is the world’s oldest watch manufacturers. To mark the launch of its Overseas III watch, the brand was looking to target a younger and more digitally savvy customer which typically spend much of pre-buying research time online.
The DLG Contribution: In advance of the watch’s unveiling at the Salon International de la Haute Horlogerie (SIHH) in 2016, DLG was tasked with the mission of enriching the brand’s social media, PR and influencers strategy, as well as tracking and optimising the digital launch. Monitoring tools were built to support real time decision making during the campaign while at the same time permitting ROI measurement.
DLG created a very visually appealing high-performance micro-site, which lead to two times as much engagement as compared to industry standards. A strong impact with online media and influencers lead to an increase in brand awareness and interest while social media social media efforts resulted in significant growth in organic reach.