September 29th, 2017
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It has been six years since we started DLG. Our vision was to build the best team of digital luxury professionals, so as to create and implement impactful digital strategies based on consumer insights for some of the world’s most iconic brands.

Mission Accomplished!

Still growing at a double-digit rate, the DLG team now comprises of more than 60 talented digital experts, based across Geneva (+20) and Shanghai (+40). And we are still on the hunt for more.


In 2017, we signed several new clients including Bulgari, Cartier, Chaumet, Ralph Lauren, Piaget and W Hotels. Our key clients also reaffirmed their business relationships with us, further investing and entrusting DLG with their digital strategies. Recent projects have been centered around drive-to-store enhancement, UX optimisation, Influencer marketing, SEO/Analytics, 360 digital campaigns, Social CRM, Social Media and e-Commerce.


Our Luxury Society division has been consistently delivering fresh and insightful content to its network of +30,000 luxury industry executives. To further enhance the quality of its work, it has now appointed an experienced editorial team in both its Geneva and Shanghai offices, led by Dino Auciello and Lydianne Yap respectively.

To address the growing interest from Chinese audiences, it has also just launched Luxury Society in Chinese.

To mark the start of this exciting new chapter, Luxury Society speaks to newly appointed Piaget CEO, Chabi Nouri, on the ever-changing digital landscape and how the storied Maison is embracing it.


Following two successful editions of its annual Luxury Society Keynote conference in Shanghai,the team returns with the third edition this November 29th, at the Four Seasons Hotel in Puxi. Last year’s event was attended by top executives, speakers and panelists from brands including Baidu, LVMH, Richemont, Michael Kors and Swarovski.

More details about the 2017 line-up will be released soon. Register as a member on Luxury Society to keep up to date with news about the Luxury Society Keynote conference 2017.

Many other exciting projects are already in the pipeline, and we are looking forward to sharing more about them with you in the weeks to come.

Stay tuned!

On behalf of the DLG Team,

David Sadigh
Founder & CEO