DLG ESTABLISHES NEW YORK PRESENCE

DLG has officially opened a sales office in New York with the goal of accelerating its client acquisition efforts in the Americas. Leading the charge is newly appointed International Client Development Director and Partner at DLG, Iris Chan.“China remains the biggest and fastest growing market for luxury and premium brands, and we have been receiving a growing number of enquiries from American and Canadian brands that are looking to accelerate their growth in China,” says Pablo Mauron, Partner and Managing Director China at DLG. “In addition, some of these brands have also expressed interest in tapping into the significant number of Chinese travelers visiting the US and Canada.”Previously based in Shanghai, Iris served as the Head of Client Services of DLG China and was instrumental in the growth of the company’s business in the Middle Kingdom. In her time with the company, she advised over 20 international luxury and premium brands on their go-to-market strategies and digital development in China. Most recently, Iris was the Director of Advisory for the APAC region with Gartner L2 in New York, advising brands on their digital strategies and investments in China, Japan and Korea.“Her strong background in research, consumer insights and digital, paired with her knowledge about the China market, will be a valuable asset for brands looking to grow their business in China,” adds David Sadigh, Founder & CEO of DLG.Based in Manhattan, New York, the latest DLG outpost will be serving priority clients across a range of luxury and premium categories including watches and jewelry, fashion, accessories, hospitality and activewear. It will focus on providing Chinese social media, e-commerce and CRM services to international brands.“Returning to DLG at this specific moment is particularly exciting. Having recently been in charge of advising international brands regarding their APAC strategies for the world’s leading research and advisory company, I noticed that US-based brands struggle to find reliable partners to support their digital and e-commerce ambitions in China. I’m really excited to bring DLG’s expertise to New York to bridge that gap,” says Iris.In line with this, DLG will be offering insights into China’s e-commerce landscape at its upcoming event in New York. Organised in conjunction with its editorial arm Luxury Society, the Luxury Society China Briefing will explore e-commerce strategies and tactics in China with presentations by local experts on the topic.About Iris Chan:Iris has 10 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations.Previously based in Shanghai for over five years, Iris now resides in New York. She holds a MSc in Luxury and Management from EMLyon Business School in France, and Bachelor degrees in Biology and in Sociology from Queen’s University in Canada.Her contact: ichan@digital-luxury.com