Unlocking Digital Wonders: A Journey through Watches and Wonders Geneva 2024
“DLG’s strategic vision and dedication have been invaluable, providing deep insights into our audiences and working closely with us as a team. Their campaigns and creative input have made a real difference.”
CONTEXT
Since 2019, Digital Luxury Group (DLG) has been a strategic partner to the Watches and Wonders Geneva Foundation (WWGF). In 2024, for the third consecutive year, Watches and Wonders partnered with DLG for the promotion and coverage of its world-renowned fair, as well as its “In the City” program.
The three key objectives were to strengthen loyalty within the B2B audience, enhance interest and engagement among B2C audiences, and reinforce Watches and Wonders' image as the global beacon of watchmaking.
DLG met these objectives through three core service: artistic direction and content creation, social media activation, and paid media strategies.
APPROACH
Combining our 20+ years of experience in the watchmaking industry, our expertise in social media and performance marketing, and our very close relationship with the Watches and Wonders team, we designed and executed a comprehensive strategy that was deployed as follows:
Artistic Direction & Content Creation
Social Media Activation
Performance Media & Analytics
OUTCOME
DLG's collaboration with Watches and Wonders resulted in increased audience engagement and stronger social media presence. The event successfully expanded its reach, attracted new followers, and maintained high visibility across key digital platforms.