DLG Appoints Aude Degrassat as Partner
DLG - Aude Degrassat & David Sadigh
Aude Degrassat, Executive Creative Director at DLG, becomes Partner effective January 1, 2025.
"Since joining DLG in 2023, Aude has brought strategic vision and creative leadership, and has shaped impactful work for clients like Patek Philippe, Van Cleef & Arpels, and Homo Faber. As DLG grows at the crossroads of creativity, data, and technology, her new position as Partner reflects our commitment to driving our next chapter," states David Sadigh, Founder & CEO.
Her international experience — spanning Paris, London, New York, and Los Angeles — includes leading digital creative transformation at M.A.C Cosmetics as Global Executive Director of Digital Innovation, and crafting omnichannel storytelling at Piaget (Richemont Group) as Head of Omnichannel Content and Brand Equity.
With over 15 years of experience at the intersection of luxury and digital, Aude's work has earned recognition from The Webby Awards, Awwwards, and FWA.
"The past two years at DLG have been an amazing journey — collaborating with top luxury brands and an exceptionally talented team. Our creative vision and deep audience insights help us craft meaningful, tailored experiences. It's a place where innovation, excellence, and constant growth truly thrive. I'm excited to continue strengthening this approach as I step into this new chapter." – Aude Degrassat.
As Partner, Aude drives DLG's creative vision while mentoring the next generation of creative talent. Her role anchors DLG's ongoing investment in creativity, storytelling, and innovation through AI.
She joins the global DLG leadership team alongside fellow Partners Pablo Mauron, Dino Auciello, Bénédicte Soteras, Tina Chen, and Benjamin Dubuc — reinforcing DLG's commitment to digital luxury excellence.
About DLG
DLG (Digital Luxury Group) is an independent marketing and technology group with offices in Geneva, Shanghai, and New York. The company provides social media, e-commerce, CRM, consulting, and creative services to luxury and lifestyle brands. DLG is renowned for its expertise in defining and implementing impactful business strategies, combining technological know-how, creativity, and luxury savoir-faire to target sophisticated consumers.
DLG also publishes Luxury Society, a trusted intelligence platform for luxury executives, offering a global perspective on the industry through exclusive studies, reports, analysis, features, and in-depth interviews with industry leaders.