While content-focused marketing strategies on WeChat – China’s most ubiquitous social platform – were previously sufficient in helping brands to engage with consumers, new di..
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Our Social Media Project Manager Anne-Sophie Scharff goes in-depth on how brands can optimise their Facebook strategy by engaging communities, personalising interactions, and curat..
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DLG’s latest report looks at 24 major watch players in the time of global pandemic, indicating which brands have been most and least resistant during times of uncertainty.
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What e-commerce features do skincare brands have in place to deliver the best consumer experience and increase sales? The third set of insights from DLG’s latest report, “The O..
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Skincare brands should proactively identify and anticipate consumer needs. The second set of insights from DLG’s latest report, “The Online State of Skincare Brands,” offers ..
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Part one of DLG’s latest report, “The online state of skincare brands,” indicates that 58 percent of skincare users focus on brand-related keywords when searching online. Thi..
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While the health crisis continues to stabilize in China, inhabitants of the world’s largest economy are only just beginning to wrap their heads around COVID-19’s impact on life..
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DLG’s latest research, The Online State Of Skincare Brands, indicates that while new skincare brands have quickly grown over the last three years, established brands are also..
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In the latest episode of “Reshaping Luxury,” Zenith CEO Julien Tornare speaks on the luxury watchmaker’s latest initiatives, from limited editions, a collaboration wi..
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Last week’s Luxury Society, DLG’s business intelligence arm, held its Keynote in Geneva and brought together more than 100 luxury brand executives. With guest speakers from Fac..
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In our second episode of our co-produced television show with CNNMoney Switzerland we will be looking at the latest trends and disruption in the beauty market, the shifting dynamic..
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After Shanghai, New York and Paris, Luxury Society, DLG’s business intelligence arm, will be hosting the first edition of its Keynote events in Geneva. The event will have top ex..
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Following the first episode of Reshaping Luxury, the co-produced television show between DLG and CNNMoney Switzerland, we are excited to announce that the second episode will be la..
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Did you know that the luxury watch and jewellery consumer is +8 percent more mobile when compared to digital shoppers from a cross-section of industries? Combined research from DLG..
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Without the backing of huge conglomerates and vast marketing budgets, how can independent niche brands still make an impact on e-commerce in China?
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The growing interconnectivity between Chinese consumers and digital ecosystems has led to major shifts on e-commerce marketplaces and social media. The second edition of Luxury Soc..
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Our latest research explores the success of the industry’s fastest growing and disruptive beauty brands, and what lessons can be learnt and applied to maintain growth in the digi..
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Search is a critical marketing channel to help build brands, but should companies continue to bid on their own branded terms, even if they are appearing organically?
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Did you know that the typical luxury consumer is more “mobile” than your everyday customer? This and other insights were presented by our experts, Head of Client Services Bened..
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At DLG’s most recent workshop session, our Head of Search and Performance Media, Benjamin Dubuc, and Senior Search Project Manager, Mauro Cattaneo, discussed how companies can be..
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When it comes to social media, there are few industries that harness the power of its platforms better than luxury brands. But rarely do names from banking, insurance and health ev..
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The fifth edition of Luxury Society’s Keynote event in Shanghai examined facets of omnichannel retail and customer experiences in greater detail.
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Getting the balance right between search engine optimisation and search engine advertising is a tricky task for many companies, but if handled correctly it can help brands to save ..
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Last year, growth in online traffic from e-commerce markets outpaced that of non e-commerce markets by almost 4 times, according to the WorldWatchReport Benchmark.
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DLG is pleased to announce its latest partnership with CNNMoney Switzerland, a co-produced television show aimed at providing a fresh, insightful and forward-thinking perspective o..
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Throwing the spotlight on e-commerce opportunities in China, the first of our Luxury Society’s new series of events around the globe got off to a running start in New York City.
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Consumer interest in luxury smartwatches is steadily growing online but does not match the interest seen for more traditional mechanical timepieces from leading watch brands, accor..
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Luxury watch brands are slowly catching up when it comes to direct-to-consumer e-commerce. But the few of them who are ahead – Richemont and LVMH – who have decided to speed up..
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Following 13 successful editions across the globe, the Luxury Society Keynote returned to Shanghai for the fourth time this Wednesday. Titled New Retail: The Stores of Tomorrow, th..
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DLG Senior Digital Media Manager Marc Rudisuhli discusses how luxury executives can leverage their performances using digital. By reading this article, you will know exactly wha..
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Last March, DLG created an emotional digital campaign to increase desirability and help establish Ralph Lauren Watch & Jewelry as a trusted choice to new prospects. As New York ..
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Our Social Media Executive, Ornella, followed a group of influencers around New York City to discover the inspiration behind two iconic timepieces from the Ralph Lauren Watch & Jew..
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On the occasion of Baselworld, DLG (Digital Luxury Group) introduced the China WOM Index, a convenient mobile tool that measures the word-of-mouth performance of luxury watch brand..
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Chinese consumer interest in luxury watch and jewellery brands has been growing significantly over recent years. Last year, however, marked the first time that China dethroned t..
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Recurring seasonal events represent a great opportunity for reaching potential consumers. Specifically applied to the watchmaking industry, such events include annual exhibitions l..
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Chinese consumer interest in luxury watch and jewelry brands is growing significantly.
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An attractive website is no longer enough to win over customers. Say you were to visit a store belonging to one of the most elite jewellery Houses, could you imagine it with poorly..
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On the morning of the 16th of November, DLG (Digital Luxury Group), together with its partner ContentSquare, hosted its Digital Breakfast Session at the Grand Hotel Kempinski Genev..
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It’s rare to see presentations from Chinese tech giants Alibaba, Tencent, Baidu and Weibo in one afternoon, but that is exactly what the audience of international luxury brand re..
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Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai. Taking place next Wednesday, 29 November, at Four Seasons Shang..
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It is with this in mind that Luxury Society launches its third Luxury Society Keynote conference in Shanghai. Titled Crossing the Chasm: Bridging Different Worlds, the 2017 edition..
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Having grown up in the Internet age, these hyperconnected consumers are not only boosting online luxury sales – which are expected to triple over the next five years in China –..
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