Insights
Luxury Maisons’ Tmall Imperative
The role of Tmall in brands’ digital presence in China has evolved. A Tmall flagship store can not only allow luxury and premium brands to capture their full commercial potential in China but also help them stay true to all the imperatives associated with an elevated brand. This principle has become even more critical in a slowing-down local landscape.
WeChat Luxury Index 2024
DLG is proud to present the revamped WeChat Luxury Index 2024 report, offering a comprehensive analysis of current WeChat marketing trends. The report examines over 150 premium and luxury brands, exploring how they leverage WeChat's diverse tools and equities—including Official Accounts, Channels, Search, Mini Programs, and more—to achieve various marketing and commerce objectives.
Decoding Luxury Marketing Milestones in China 2024: Qixi
In August 2024, DLG (Digital Luxury Group) partnered with Re-Hub to launch the latest edition of Decoding Luxury Marketing Milestones in China.
Decoding Luxury Marketing Milestones in China 2024: 520
In June 2024, DLG (Digital Luxury Group) partnered with Re-Hub to launch the latest edition of Decoding Luxury Marketing Milestones in China. In the report, we will once again delve into brands’ performance during the 520 festival – also known as ‘Chinese Internet Valentine’s Day.’
Decoding Luxury Marketing Milestones in China: Lunar New Year
In February 2024, DLG (Digital Luxury Group) teamed up again with Re-Hub to launch the second edtion of the Decoding Luxury Marketing Milestones in China series, shedding light on one of the most awaited traditional festivals in the local market – Lunar New Year.
WeChat Luxury Index 2023
DLG (Digital Luxury Group) and JINGdigital continue to delve into the luxury brands’ performance on WeChat and launched the WeChat Luxury Index 2023 in October 2023.
Decoding Chinese Marketing Milestones: 520
DLG (Digital Luxury Group) teamed up with Re-Hub to launch an all-new white paper series – Decoding Luxury Marketing Milestones in China. In the first edition of “520”, also known as “China’s Internet Valentine’s Day”, we examined the social and e-commerce performance of 107 luxury and premium brands across major digital channels – including WeChat, Weibo, RED, Douyin, and Tmall. The report also delves into the overall market performance during this year’s 520, as well as how brands capitalised on this gift-giving occasion, through case studies and best practices.
Connecting the Dots: How can luxury brands tackle the challenges of attention scarcity and the rising cost of acquisition for HNWIs?
With the constantly increasing costs of acquisition experienced by brands to get the attention of HNWIs & Affluents and the need to better serve them in terms of cross-channel experience, DLG x Luxury Society organized an event with three global players and partners of ours: Teads, ContentSquare, and Insider. Discover the content of the event!
The RED Luxury Index 2022
This October, DLG (Digital Luxury Group) has joined forces with NEWRANK and its RED data platform Xinhong to launch the all-new RED Luxury Index 2022. This report examines the fanbase, content performance, and marketing tactics of 157 luxury brands on RED across four categories: Fashion, Beauty, Watches & Jewellery, and Wine & Spirits.
2022 WeChat Luxury Index
How well did your brand perform on WeChat in 2021? Discover how to better capture, nurture, and optimize your WeChat community in the all-new WeChat Luxury Index 2022.
How Searches For Luxury’s Iconic Products Grew During The Pandemic
The past two years have seen an increase in Google search demand for iconic luxury products that during times of crisis, luxury consumers have sought out. Louise-Anne Fort, Perform..
How Can Luxury Brands Once Again Leverage the Red Carpet?
After more than a year of cancelled events in the entertainment industry, the Cannes Film Festival returned as an important platform for luxury fashion, jewelry and beauty brands to shine once more, attracting an accumulated $101 million in Media Impact Value according to data from Launchmetrics and DLG.
The Instagram Audience of Luxury Watch Brands
Deepening your understanding of your audience’s interests can result in better synergies, targeting parameters refinement or the opportunity to explore new types of partnerships ..
2021 WeChat Luxury Index: From Social to Commerce
While content-focused marketing strategies on WeChat – China’s most ubiquitous social platform – were previously sufficient in helping brands to engage with consumers..
Beauty Brands are Winning At e-Commerce, Here’s What Luxury Can Learn From Them
What e-commerce features do skincare brands have in place to deliver the best consumer experience and increase sales? The third set of insights from DLG’s latest report, “The Online State of Skincare Brands,” sheds light on e-commerce best practices and how cross-industry leaders can deliver a frictionless consumer experience.
Google Is The New Dermatologist. What Should Skincare Brands Do?
Skincare brands should proactively identify and anticipate consumer needs. The second set of insights from DLG’s latest report, “The Online State of Skincare Brands,” offers leads on how brands can make better use of search optimization.
The Majority of Online Skincare Searches are Brand-Centric
Part one of DLG’s latest report, “The online state of skincare brands,” indicates that 58 percent of skincare users focus on brand-related keywords when searching online. This first set of insights can help luxury brands optimize search experience to better understand consumer behavior to craft relevant experiences.
How Can Skin Care Brands Keep Their Growth Momentum?
DLG’s latest research, The Online State Of Skincare Brands, indicates that while new skincare brands have quickly grown over the last three years, established brands like Neutrogena, La Roche-Posay and La Mer are also keeping pace with younger players on the market.
Disruptive Skincare Brands Leading the Way Online
The global beauty market is undergoing radical changes. Over the past few years, the rise of digital and direct to consumer has transformed the online customer journey, resulting in a marketplace with more engaged consumers than ever before.
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