THE INSTAGRAM AUDIENCE OF LUXURY WATCH BRANDS
Deepening your understanding of your audience’s interests can result in better synergies, targeting parameters refinement or the opportunity to explore new types of partnerships ..
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2021 WECHAT LUXURY INDEX: FROM SOCIAL TO COMMERCE
April 28, 2021
While content-focused marketing strategies on WeChat – China’s most ubiquitous social platform – were previously sufficient in helping brands to engage with consumers, new di..
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2020 WECHAT LUXURY INDEX: HOW CAN BRANDS BEST LEVERAGE SOCIAL SELLING AND LIVESTREAMING
September 02, 2020
While content-focused marketing strategies on WeChat – China’s most ubiquitous social platform – were previously sufficient in helping brands to engage with consumers, new di..
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THE KEY TO BUILDING A STRONG FACEBOOK STRATEGY
June 19, 2020
Our Social Media Project Manager Anne-Sophie Scharff goes in-depth on how brands can optimise their Facebook strategy by engaging communities, personalising interactions, and curat..
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WHAT CAN WE LEARN FROM THE MOST SEARCHED WATCHMAKING BRANDS?
May 26, 2020
DLG’s latest report looks at 24 major watch players in the time of global pandemic, indicating which brands have been most and least resistant during times of uncertainty.
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BEAUTY BRANDS ARE WINNING AT E-COMMERCE, HERE’S WHAT LUXURY CAN LEARN FROM THEM
May 20, 2020
What e-commerce features do skincare brands have in place to deliver the best consumer experience and increase sales? The third set of insights from DLG’s latest report, “The O..
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GOOGLE IS THE NEW DERMATOLOGIST. WHAT SHOULD SKINCARE BRANDS DO?
April 29, 2020
Skincare brands should proactively identify and anticipate consumer needs. The second set of insights from DLG’s latest report, “The Online State of Skincare Brands,” offers ..
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THE MAJORITY OF ONLINE SKINCARE SEARCHES ARE BRAND-CENTRIC
April 20, 2020
Part one of DLG’s latest report, “The online state of skincare brands,” indicates that 58 percent of skincare users focus on brand-related keywords when searching online. Thi..
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COVID-19: What Can US Brands Learn From China?
April 13, 2020
While the health crisis continues to stabilize in China, inhabitants of the world’s largest economy are only just beginning to wrap their heads around COVID-19’s impact on life..
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HOW CAN SKINCARE BRANDS KEEP THEIR GROWTH MOMENTUM?
March 15, 2020
DLG’s latest research, The Online State Of Skincare Brands, indicates that while new skincare brands have quickly grown over the last three years, established brands are also..
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Zenith CEO Julien Tornare On Breathing New Life Into The Brand
March 12, 2020
In the latest episode of “Reshaping Luxury,” Zenith CEO Julien Tornare speaks on the luxury watchmaker’s latest initiatives, from limited editions, a collaboration wi..
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WHAT WE LEARNT FROM LUXURY SOCIETY KEYNOTE GENEVA 2020
March 10, 2020
Last week’s Luxury Society, DLG’s business intelligence arm, held its Keynote in Geneva and brought together more than 100 luxury brand executives. With guest speakers from Fac..
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RESHAPING LUXURY EPISODE 2 IS OUT!
February 20, 2020
In our second episode of our co-produced television show with CNNMoney Switzerland we will be looking at the latest trends and disruption in the beauty market, the shifting dynamic..
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LUXURY SOCIETY KEYNOTE GENEVA 2020: FULL SPEAKER LINE-UP
February 20, 2020
After Shanghai, New York and Paris, Luxury Society, DLG’s business intelligence arm, will be hosting the first edition of its Keynote events in Geneva. The event will have top ex..
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STAY TUNED FOR EPISODE 2 OF RESHAPING LUXURY!
February 05, 2020
Following the first episode of Reshaping Luxury, the co-produced television show between DLG and CNNMoney Switzerland, we are excited to announce that the second episode will be la..
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HOW LUXURY WATCH & JEWELLERY CONSUMERS SHOP FROM ONLINE TO OFFLINE
January 27, 2020
Did you know that the luxury watch and jewellery consumer is +8 percent more mobile when compared to digital shoppers from a cross-section of industries? Combined research from DLG..
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HOW CAN NICHE BRANDS COMPETE IN CHINA?
January 26, 2020
Without the backing of huge conglomerates and vast marketing budgets, how can independent niche brands still make an impact on e-commerce in China?
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LUXURY SOCIETY BRIEFING IN PARIS 2019
December 11, 2019
The growing interconnectivity between Chinese consumers and digital ecosystems has led to major shifts on e-commerce marketplaces and social media. The second edition of Luxury Soc..
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DISRUPTIVE SKINCARE BRANDS LEADING THE WAY ONLINE
December 11, 2019
Our latest research explores the success of the industry’s fastest growing and disruptive beauty brands, and what lessons can be learnt and applied to maintain growth in the digi..
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SHOULD BRANDS KEEP BIDDING ON THEIR BRANDED SEARCHES?
December 11, 2019
Search is a critical marketing channel to help build brands, but should companies continue to bid on their own branded terms, even if they are appearing organically?
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A LOOK AT THE LUXURY CONSUMER’S ONLINE HABITS
December 10, 2019
Did you know that the typical luxury consumer is more “mobile” than your everyday customer? This and other insights were presented by our experts, Head of Client Services Bened..
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PREDICT USER INTENT TO BOOST BRAND REVENUE
November 04, 2019
At DLG’s most recent workshop session, our Head of Search and Performance Media, Benjamin Dubuc, and Senior Search Project Manager, Mauro Cattaneo, discussed how companies can be..
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WHAT CAN PRIVATE BANKS LEARN FROM LUXURY BRANDS?
October 23, 2019
When it comes to social media, there are few industries that harness the power of its platforms better than luxury brands. But rarely do names from banking, insurance and health ev..
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LUXURY SOCIETY KEYNOTE SHANGHAI 2019
September 26, 2019
The fifth edition of Luxury Society’s Keynote event in Shanghai examined facets of omnichannel retail and customer experiences in greater detail.
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HOW TO ACHIEVE THE PERFECT BALANCE IN SEARCH MARKETING
September 19, 2019
Getting the balance right between search engine optimisation and search engine advertising is a tricky task for many companies, but if handled correctly it can help brands to save ..
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THE WORLD WATCH REPORT BENCHMARK 2019: E-COMMERCE
September 19, 2019
Last year, growth in online traffic from e-commerce markets outpaced that of non e-commerce markets by almost 4 times, according to the WorldWatchReport Benchmark.
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RESHAPING LUXURY: THE FIRST EPISODE OF OUR SHOW IS OUT
September 02, 2019
DLG is pleased to announce its latest partnership with CNNMoney Switzerland, a co-produced television show aimed at providing a fresh, insightful and forward-thinking perspective o..
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SUCCESSFUL DEBUT OF LUXURY SOCIETY BRIEFING IN NEW YORK CITY
September 01, 2019
Throwing the spotlight on e-commerce opportunities in China, the first of our Luxury Society’s new series of events around the globe got off to a running start in New York City.
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RESEARCH LUXURY SMARTWATCHES VERSUS TRADITIONAL WATCHES
September 01, 2019
Consumer interest in luxury smartwatches is steadily growing online but does not match the interest seen for more traditional mechanical timepieces from leading watch brands, accor..
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THE STATE OF LUXURY WATCH E-COMMERCE
March 21, 2019
Luxury watch brands are slowly catching up when it comes to direct-to-consumer e-commerce. But the few of them who are ahead – Richemont and LVMH – who have decided to speed up..
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SHANGHAI LUXURY SOCIETY KEYNOTE 2018
December 03, 2018
Following 13 successful editions across the globe, the Luxury Society Keynote returned to Shanghai for the fourth time this Wednesday. Titled New Retail: The Stores of Tomorrow, th..
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SEO: WHY MOST CEO GET IT WRONG
October 30, 2018
DLG Senior Digital Media Manager Marc Rudisuhli discusses how luxury executives can leverage their performances using digital. By reading this article, you will know exactly wha..
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CREATING A 360 INFLUENCER CAMPAIGN
September 07, 2018
Last March, DLG created an emotional digital campaign to increase desirability and help establish Ralph Lauren Watch & Jewelry as a trusted choice to new prospects. As New York ..
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LESSONS FROM AN INFLUENCER CAMPAIGN
April 25, 2018
Our Social Media Executive, Ornella, followed a group of influencers around New York City to discover the inspiration behind two iconic timepieces from the Ralph Lauren Watch & Jew..
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MEASURING BRAND PERFORMANCE ON CHINESE DIGITAL PLATFORMS
March 30, 2018
On the occasion of Baselworld, DLG (Digital Luxury Group) introduced the China WOM Index, a convenient mobile tool that measures the word-of-mouth performance of luxury watch brand..
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WWR BENCHMARK 2018’S INSIGHTS ARE OUT
March 24, 2018
Chinese consumer interest in luxury watch and jewellery brands has been growing significantly over recent years. Last year, however, marked the first time that China dethroned t..
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SEO: WHY YOU SHOULD CAPITALISE ON EVENTS
March 07, 2018
Recurring seasonal events represent a great opportunity for reaching potential consumers. Specifically applied to the watchmaking industry, such events include annual exhibitions l..
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WORLD WATCH REPORT 2018: CHINA OVERTAKES THE US
January 29, 2018
Chinese consumer interest in luxury watch and jewelry brands is growing significantly.
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WHEN USER EXPERIENCE BECOMES THE KEY FOR LUXURY BRANDS
January 12, 2018
An attractive website is no longer enough to win over customers. Say you were to visit a store belonging to one of the most elite jewellery Houses, could you imagine it with poorly..
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UNDERSTAND WHY YOUR WEBSITE’S VISITORS BUY OR BOUNCE
December 13, 2017
On the morning of the 16th of November, DLG (Digital Luxury Group), together with its partner ContentSquare, hosted its Digital Breakfast Session at the Grand Hotel Kempinski Genev..
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CHINA’S TOP TECH COMPANIES TALK INNOVATION FOR LUXURY BRANDS
December 12, 2017
It’s rare to see presentations from Chinese tech giants Alibaba, Tencent, Baidu and Weibo in one afternoon, but that is exactly what the audience of international luxury brand re..
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LUXURY SOCIETY KEYNOTE 2017
November 24, 2017
Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai. Taking place next Wednesday, 29 November, at Four Seasons Shang..
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LUXURY SOCIETY KEYNOTE 2017 RETURNS TO SHANGHAI
November 10, 2017
It is with this in mind that Luxury Society launches its third Luxury Society Keynote conference in Shanghai. Titled Crossing the Chasm: Bridging Different Worlds, the 2017 edition..
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LUXURY SOCIETY LAUNCHES ITS CHINESE EDITION
September 21, 2017
Having grown up in the Internet age, these hyperconnected consumers are not only boosting online luxury sales – which are expected to triple over the next five years in China –..
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