The OverviewA Swiss icon, reintroduced.
Cellcosmet, the Swiss luxury skincare brand specializing in cellular regeneration for over 35 years, approached us with a specific challenge: support the launch of their revolutionary new treatment, the Brightener XT, through a distinctive creative campaign.
The brand sought to differentiate itself from its previous communications to fully embody its core values: efficacy, innovation, safety, and quality.
Building on this solid foundation, we collaborated closely to redefine the brand visual approach and identify the archetype of the contemporary Cellcosmet woman.
We led the creative direction from concept to post-production, overseeing the artistic direction of the whole project.
The ChallengeReinvigorating an established brand.
As an established brand with many years in the market the challenge faced was the reintroduction of Cellcosmet to consumers reinvigorating the brand with modernity and impact while staying true to its core values.
The ApproachA creative direction reintroducing Cellcosmet with modernity and impact.
In a refined play of “hidden and revealed,” the deep red, Cellcosmet’s iconic signature and a timeless symbol of empowerment, meets a luminous white that embodies the product’s brightening effect.
With her trench coat and quiet confidence, the Cellcosmet woman reflects the energy of modern luxury and living beauty.
Through dynamic light and fluid contrasts, the visual universe reveals itself with clarity and intensity, bridging film and photography in a resolutely modern aesthetic.
Our approach centered on building a comprehensive creative ecosystem: a 30-second film paired with impactful key visuals (KV). Together, these assets are designed to authentically translate the brand’s DNA while highlighting the product’s unique selling points.
It is more than just a campaign, it is a strategic reintroduction of Cellcosmet, crafted with clarity and impact.
Behind the sceneA one-day shoot combining photo and video, powered by a team of around 30 people.
