Product & MerchandisingWhere product decisions meet market intelligence.
In luxury, assortment architecture defines positioning and pricing signals brand equity. We provide the competitive intelligence and strategic expertise to optimise what you offer, how you price it, and how you present it — across every channel and market.
Use casesMake product decisions with the full picture.
Track competitive assortments, pricing dynamics, and demand signals through intelligence that tells you what the market wants before it shows up in your sales data.
We draw on proprietary data across social media, search, advertising, product catalogues, grey market pricing, and second-hand market data to give product and merchandising teams a complete view of the competitive landscape. Validate concepts before production, benchmark pricing against the market, and identify assortment gaps your competitors haven't filled yet
- Campaign Performance
New vs Returning Customer Performance
- Customer Insights
High-Value Audience Segment ID
- Demand & Awareness
New Collection Launch Demand Tracking Product Attribute Demand Analysis Search Demand Leading Indicator for Sales Seasonal Demand Pattern Recognition
- Market Intelligence
Competitive Pricing Positioning Map Competitive Product Portfolio Gap
- Pricing & Value
Competitive Price Monitoring Discount Elasticity by Category Dynamic Pricing Opportunity Luxury Price Premium Justification Optimal MSRP Strategy Analysis Price Positioning vs Competitors Price Testing & Optimization Results Price Threshold Analysis Product Rotation Rate Analysis Psychological Price Points Performance Secondary Market Price vs MSRP
- Product Performance
Cross-Sell & Bundle Performance Discount Depth vs Sales Velocity Inventory Turnover by Collection Price Point Performance Analysis Product Launch Performance Tracking Product Lifecycle Stage Classification Product Listing Quality Score Product Retirement Decision Support Product Review Sentiment vs Sales Product Search Demand vs Inventory Alignment Product Sell-Through Rate Analysis Seasonal Product Performance Patterns Size/Color/Variant Availability Analysis Stock-Out Impact Analysis
- ROI & Attribution
Search as Sales Leading Indicator
Our productsIntelligence Applications for Brand & Marketing Teams.
Discover LuxuryIQ MCPAI that actually understands luxury.
Embed our proprietary intelligence layer into your existing AI tools.
Discover LuxuryIQ SaaSStop searching for insights. Let them find you.
LuxuryIQ's Action Center delivers decision-ready intelligence before you know to look for it.
Discover Our Data LayerNeed direct data access?
License our proprietary datasets — the same intelligence that powers LuxuryIQ, available for your own applications.
Creative & MediaCreative execution that builds brands and drives results.
We develop campaigns, produce content, and place media — informed by the same proprietary intelligence that powers LuxuryIQ. Every activation is grounded in what the market is actually responding to, not intuition.
Strategy & AdvisoryStrategic guidance grounded in proprietary intelligence.
We work with brand and marketing teams on positioning, competitive strategy, and omnichannel transformation — with direct access to market intelligence that generic consultants simply don't have.
ReportsDiscover Our Proprietary Intelligence & Insights.
Inside China’s Handbag Market Reset
DLG presents Inside China's Handbag Market Reset, in partnership with Re-Hub, analysing the luxury handbag category at a critical inflection point where early market recovery is becoming increasingly selective, favouring premium disruptors over traditiona
The State of AI in Luxury
DLG presents the Luxury AI Adoption Study 2026, in partnership with Europa Star, analysing the industry at a critical inflection point where AI shifts from hype to operational necessity.
The 2025 Chinese Personal Luxury Goods Market
In its latest report, The 2025 Chinese Personal Luxury Goods Market, Bain & Company highlights a market in recalibration, with China’s luxury sector entering a gradual recovery as consumer confidence remains cautious in 2025. Re-Hub, a DLG company, is ple