Use casesMeasure brand equity through signals that matter.
Track brand health, competitive positioning, content engagement, and marketing performance through intelligence revealing what actually builds desirability.
Know what your competitors are doing before it shows up in their results.
We draw on proprietary data across social media, search, and advertising to benchmark your brand's presence against the competitive set with precision. Know what competitors are spending, what creative is performing, and where demand is shifting — then plan campaigns with the context to act on it.
- Campaign Performance
Ad Spend vs Search Demand Alignment Campaign Budget Allocation Optimizer Competitive Ad Spend & Share of Voice Conversion Funnel Performance by Stage Cost Per Acquisition Trend Analysis Dayparting & Timing Optimization Geographic Performance & Market Maturity New vs Returning Customer Performance Platform Performance Comparison
- Content & Social
China Social Platform Performance Competitor Social Performance Benchmarking Content Format Engagement Effectiveness Content Theme Performance Analysis Cross-Platform Content Performance Follower Growth Attribution Hashtag Strategy Effectiveness Influencer/KOL Content Performance Optimal Posting Time Analysis User-Generated Content vs Brand Content Video Content Performance Deep-Dive
- Customer Insights
Audience Interest Affinity Analysis Audience Lifecycle Stage Segmentation Audience Overlap with Competitors Audience Sentiment & Brand Perception Customer Lifetime Value Prediction Follower vs Engaged Audience Geographic Market Audience Differences High-Value Audience Segment ID New Follower Acquisition Source
- Demand & Awareness
Brand vs Category Demand Momentum Collection/Product-Level Demand Analysis Competitor Share of Search Voice Geographic Market Demand Hotspots Market Entry Opportunity Scoring New Collection Launch Demand Tracking Product Attribute Demand Analysis Search Demand Leading Indicator for Sales Search Demand vs Marketing Spend Correlation Seasonal Demand Pattern Recognition
- Market Intelligence
Competitive Content Engagement Competitive Geographic Footprint Competitive Influencer Strategy Competitive Launch Strategy Competitive Search Share of Voice Competitive Social Media Benchmark Competitor Seasonal Strategy Content Strategy Competitive Analysis New Competitor Entry Detection
- Product Performance
Product Launch Performance Tracking Product Lifecycle Stage Classification Product Search Demand vs Inventory Alignment
- ROI & Attribution
Full-Funnel Campaign Attribution Marketing Mix Modeling Organic Social Impact on Paid Search as Sales Leading Indicator
our productsIntelligence Applications for Brand & Marketing Teams
Discover LuxuryIQ MCPAI that actually understands luxury.
Embed our proprietary intelligence layer into your existing AI tools.
Discover LuxuryIQ SaaSStop searching for insights. Let them find you.
LuxuryIQ's Action Center delivers decision-ready intelligence before you know to look for it.
Discover Our Data LayerNeed direct data access?
License our proprietary datasets — the same intelligence that powers LuxuryIQ, available for your own applications.
Creative & MediaCreative execution that builds brands and drives results.
We develop campaigns, produce content, and place media — informed by the same proprietary intelligence that powers LuxuryIQ. Every activation is grounded in what the market is actually responding to, not intuition.
Strategy & AdvisoryStrategic guidance grounded in proprietary intelligence.
We work with brand and marketing teams on positioning, competitive strategy, and omnichannel transformation — with direct access to market intelligence that generic consultants simply don't have.
ReportsDiscover Our Proprietary Intelligence & Insights.
Inside China’s Handbag Market Reset
DLG presents Inside China's Handbag Market Reset, in partnership with Re-Hub, analysing the luxury handbag category at a critical inflection point where early market recovery is becoming increasingly selective, favouring premium disruptors over traditiona
The State of AI in Luxury
DLG presents the Luxury AI Adoption Study 2026, in partnership with Europa Star, analysing the industry at a critical inflection point where AI shifts from hype to operational necessity.
The 2025 Chinese Personal Luxury Goods Market
In its latest report, The 2025 Chinese Personal Luxury Goods Market, Bain & Company highlights a market in recalibration, with China’s luxury sector entering a gradual recovery as consumer confidence remains cautious in 2025. Re-Hub, a DLG company, is ple