DLG. Digital Luxury Group.

Strategy & Advisory
Strategic advisory grounded in proprietary luxury intelligence.

Two decades of luxury expertise, best practices, and know-how — built into one proprietary framework: ADBOR

Service Areas
Strategic Guidance for Today's Business Challenges.

Market & Competitive StrategyKnow where you stand and where to move next. We surface blind spots across brand perception, competitive dynamics, and market opportunity, so your next move is made with confidence.

- Brand health monitoring and desirability benchmarking - Audience segmentation and targeting frameworks - Competitive threat assessment and white space identification - Market entry analysis and geographic expansion strategy - Positioning and repositioning advisory

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Customer Experience & EngagementLuxury relationships are built on every interaction. We design customer journeys that deliver the elevated experiences your audience expects, across digital and physical touchpoints.

- Omnichannel journey mapping and optimisation - Personalisation frameworks for high-value client segments - Loyalty programme strategy and CRM architecture - Service standard design and experience benchmarking - Digital-first engagement strategy

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Organisational ExcellenceStrategy is only as strong as the team executing it. We assess capabilities, close gaps, and build the structures that allow luxury brands to move with speed without sacrificing quality.

- Operating model design and restructuring - Change management and capability building - Ways of working and process optimisation - Talent strategy and organisational design - Performance management frameworks

Revenue & Performance Improvements Growth in luxury requires precision, not volume. We identify the commercial levers that move revenue while protecting brand equity.

- Assortment optimisation and portfolio management - Pricing strategy and architecture - Conversion improvement across channels - Market expansion and revenue diversification - Commercial performance diagnostics

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AI-Enabled Client ExperiencesLuxury clients expect seamless, personal experiences across every touchpoint. We help Maisons design AI-powered strategies that deepen client relationships, sharpen commercial performance, and respect the codes that make the brand irreplaceable.

- Clienteling Intelligence based on AI-enhanced frameworks - VIC Experience Architecture - Commercial AI Prioritisation - Omnichannel Readiness Assessment - AI Governance for Luxury

E-commerce & Digital Acceleration Digital commerce for luxury is a brand challenge as much as a commercial one. We convert desirability into revenue — without eroding exclusivity.

- D2C strategy and platform optimisation - Digital merchandising and site experience improvement - Platform and marketplace partnership strategy - Acquisition and performance marketing strategy - Digital revenue growth and channel mix optimisation

ADBOR

Audience

Understanding who your luxury consumers are and how they evolve

> Multi-platform social monitoring across 5 major platforms (WeChat, Weibo, Douyin, Instagram, TikTok) > More than 2,000 Advanced audience psychographics criterions (Instagram data)

Move beyond basic demographics to true behavioural understanding. Identify psychographics, sentiment patterns, competitive overlaps, and gift-giving dynamics.
Early warning system for audience changes before they impact revenue. Track demographic evolution, economic impacts, and competitive migration.
Maximise conversion in highest-value segments through precision targeting. Measure UHNW penetration and optimise clienteling effectiveness.

Demand

Tracking market appetite and identifying growth opportunities

> 100k+ luxury keywords monitored globally > 8B+ annual search signals captured > Market-specific demand evolution across 64 markets

Strategic market prioritisation based on demand signals. Track global demand evolution and identify untapped opportunities.
Align brand narrative with true demand drivers. Understand emotional and cultural motivations behind luxury purchases.
Defend position and identify competitive threats early. Track competitor demand evolution and share of search.
Optimise product-market fit before competitors. Identify demand-portfolio gaps and unmet needs.

Brand

Measuring and protecting brand equity in the luxury market

>150,000+ ads tracked with AI-powered creative analysis > +50k Social media BGP

Strengthen brand foundations for long-term value. Benchmark competitive equity and track attribute relevance.
Maximise aspiration while maintaining exclusivity. Measure desirability by segment and optimise emotional connection.
Proactively manage brand narrative and reputation. Monitor sentiment shifts and perception alignment.
Build immunity to market disruptions. Assess brand strength during crises and competitive threats.

Offer

Portfolio relevance, visibility and lifecycle optimisation

> +100k products tracked monthly > 500+ collections mapped and tracked > 1.5M+ secondary market listings for value retention analysis

Optimise portfolio architecture and identify white space opportunities. Benchmark against competitors.
Control distribution and combat grey market leakage. Real-time monitoring of unauthorised channels.
Maximise product lifecycle value and timing. Optimize launch timing and exit strategies.

Revenue

Growth drivers, channel performance and optimisation

> 3+ years historical sales intelligence (China only) > Search Performance Index

Identify what truly drives growth. Separate true drivers from vanity metrics to focus resources.
Optimise omnichannel revenue generation. Compare channel productivity and identify gaps.

ADBOR
Discover our ADBOR Model Flow.

1. Analyse
Analysis through ADBOR Intelligence Framework
2. Strategise
Strategic guidance based on analysis
3. Implement
Expert guidance responding to the strategic output Tactical execution

Analyse + Strategise
Analysis and Strategic Planning Supported by Proprietary Data & Tools

Our Team
Strategic recommendations formulated by in-house luxury experts

Our advisory team are luxury specialists who work as an extension of yours — backed by LuxuryIQ to sharpen every decision and accelerate execution.

Their expertise is amplified by direct access to our proprietary data layer, tracking 185+ brands continuously. Every recommendation draws from both deep category knowledge and real-time intelligence on competitive movements, demand shifts, and market opportunities.

Discover Our Team

Implement
Implementation at Scale to Drive Measurable Results.

Out-of-the-box solutions that shorten project life cycles, enabling brands to make an impact within 8 weeks.

Examples:

China Digital Acceleration Programme

36 Frameworks Outline of guiding principles to develop common language across organisation
450 Best Practices Assess all digital operations against relevant best practices to identify gaps and opportunities
10-20 Business Cases In-depth outlines of current situation, performance gap, recommendations, requirements, cost and impact
Blueprint Potential strategic 12-18 month roadmap when required

Persona Building & CRM Segmentation

Psychographic Segmentation Model (TRIBES) Audience segment mapping based on primary and secondary research methods
Addressability & Sizing Quantifying addressable audience and commercial opportunity across pre-defined markets
Communications Strategy & Template Redesign Reframed story-driven models and modular templates to align with new brand identity
Guest Journey & Contact Planning Guest journey framework based on TRIBES personalisation and RFM segmentation
CDP Activation Roadmap Mapping data architecture and channel orchestration to operationalise segments

Our work
Intelligence in action. Results that prove it.

Technology & Data

B.I. Collection x Ferrari

Engaging with High Net Worth Individuals (HNWI): from consumer insights to digital activation.

Beauty & Cosmetics

A Global Award-winning Skincare brand

Full digital assessment tactical recommendations and 3 year roadmap

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Technology & Data

A leading luxury goods group

Real-time Grey Market Intelligence

Reports
Discover Our Proprietary Intelligence & Insights.

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Fashion & Accessories

Inside China’s Handbag Market Reset

DLG presents Inside China's Handbag Market Reset, in partnership with Re-Hub, analysing the luxury handbag category at a critical inflection point where early market recovery is becoming increasingly selective, favouring premium disruptors over traditiona

Fashion & Accessories

The State of AI in Luxury

DLG presents the Luxury AI Adoption Study 2026, in partnership with Europa Star, analysing the industry at a critical inflection point where AI shifts from hype to operational necessity.

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Watches & Jewellery

The 2025 Chinese Personal Luxury Goods Market

In its latest report, The 2025 Chinese Personal Luxury Goods Market, Bain & Company highlights a market in recalibration, with China’s luxury sector entering a gradual recovery as consumer confidence remains cautious in 2025. Re-Hub, a DLG company, is ple

Strategy & AdvisoryStrategic advisory grounded in proprietary luxury intelligence.

Service AreasStrategic Guidance for Today's Business Challenges.