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Automotive
Navigating luxury automotive's most complex era.

Long purchase cycles, electrification, and the shift from product to lifestyle positioning define luxury automotive's most complex era. We combine proprietary market intelligence with strategic expertise and creative execution to navigate it.

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Luxury Society Podcast
Voices defining the next era of luxury automotive.

Betting on the Big Cat: Gerry McGovern on Jaguar’s big gamble

SEASON 1, EPISODE 6 In this episode of the Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, about Jaguar’s dramatic reinvention. With car sales paused and a controversial brand overhaul underway, McGovern explains why the future of Jaguar depends on embracing change—even if it means dividing opinion.