AutomotiveNavigating luxury automotive's most complex era.
Long purchase cycles, electrification, and the shift from product to lifestyle positioning define luxury automotive's most complex era. We combine proprietary market intelligence with strategic expertise and creative execution to navigate it.

Available Upon RequestWhere intelligence meets automotive's transformation.
Monitor brand positioning and audience engagement across social media and advertising.
Creative & Media ServicesStories that sustain desire in luxury automotive cycles.
Content, campaigns, and media strategies that build brand conviction from first consideration to final decision.
Strategy & Advisory ServicesThe road ahead requires a new engine.
Strategic positioning evolution, lifestyle marketing, and digital acceleration for luxury automotive's most defining era.
Luxury Society PodcastVoices defining the next era of luxury automotive.
Betting on the Big Cat: Gerry McGovern on Jaguar’s big gamble
SEASON 1, EPISODE 6 In this episode of the Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Gerry McGovern, Chief Creative Officer at Jaguar Land Rover, about Jaguar’s dramatic reinvention. With car sales paused and a controversial brand overhaul underway, McGovern explains why the future of Jaguar depends on embracing change—even if it means dividing opinion.
ReportsDiscover Our Proprietary Intelligence & Insights.

The 2026 Luxury GEO Briefing
DLG’s 2026 Luxury GEO Briefing tracks how 194 luxury brands appear in AI answers across China’s leading engines.

Luxury & Hospitality Career Index 2026
The Luxury & Hospitality Career Index 2026, conducted by DLG for Sommet Education, surveys 451 alumni of Glion and Les Roches.

Luxury wants hospitality's people. Why is the route still unclear?
The houses say they need hosts. The schools have been teaching service to a demanding clientele for seven decades. The hiring still happens one executive search at a time, and the route in between is unclear.