“From what we're seeing in our LuxuryIQ data, Rolex has never been as dominant. The brand is highly desirable across generations, with refreshed communication and sustained demand.”

“TAG Heuer was the fastest growing brand on our benchmark panel, up 8 percent year-on-year in 2024.”

“While Chinese consumers now benefit from price arbitrage when traveling abroad for self-purchases, gift-giving occasions create a sense of urgency to make them purchase locally for loved ones around the festival.”

“The US market is absolutely critical. With the potential slowdown nationally in China, I think you can sense some nervousness.”

“While topline results may rebound, the underlying consumer mindset has already shifted decisively: value-seeking and more conscious consumption behaviours are here to stay.”