Shanghai, 22nd April 2026 – DLG announces the appointment of Elsie Zhang as Business & Client Services Director at DLG China, reinforcing its leadership team as the group accelerates its next phase of growth in the region.

In this role, Elsie will drive revenue growth, client experience, and overall delivery excellence in China, leading both Account Management and Creative teams. She will oversee business development and key client relationships, while ensuring consistently high standards across strategy and execution. As a senior leader, she will play a central role in driving DLG China’s commercial performance.

As one of the early members of DLG China, Elsie brings over a decade of experience across the luxury and consumer goods sectors, with deep expertise in client development, integrated marketing, and brand growth. Having partnered with both leading luxury groups and niche players, she combines a strong business mindset with a nuanced cultural savoir-faire. She now works in close partnership with Tina Chen, Operations & People Director at DLG China, to drive the agency’s commercial growth and operational strength. Both report to Pablo Mauron, Managing Partner & Board Member.

“Elsie has been instrumental in shaping DLG China’s development, and her deep understanding of our clients and the market makes her uniquely positioned for this role. She brings strong leadership across both business and delivery, and together with Tina, will play a key role in driving the next stage of growth for DLG China,” said Mauron.

This appointment reflects DLG’s continued commitment to strengthening its capabilities in China, with a clear focus on sustainable and strategic growth. As the company advances its transformation, it is accelerating the integration of AI across its global offering – enhancing its ability to deliver data-driven insights, creative excellence, and measurable business impact for luxury brands. With strengthened leadership on the ground, DLG China is well-positioned to play a key role in this next chapter of innovation and expansion.

About DLG

DLG is the strategic growth partner for luxury and lifestyle brands — fusing AI, strategy, and creativity to shape the next era of brand performance.

Grounded in over two decades of luxury expertise, we transform complexity into clarity and intelligence into influence. Our proprietary data layer tracks 1.4 billion data points across 185+ brands in 64 markets — the foundation behind everything we build and every recommendation we make, delivered through a fully integrated model spanning strategy, technology, creative, and media.