DLG (Digital Luxury Group) launches LuxuryIQ Connect, the Luxury Industry's First AI Data Integration Layer
Geneva, Switzerland, 4 February 2026 – DLG (Digital Luxury Group) today announces LuxuryIQ Connect, the first Model Context Protocol integration designed specifically for the luxury industry.
The integration gives luxury executives natural-language access to 1.4 billion data points — proprietary and public intelligence backed by two decades of DLG expertise. It connects directly to ChatGPT, Claude, Copilot, and Gemini Enterprise. The result: strategic analysis that previously took weeks, delivered in minutes — grounded in verified data, not AI guesswork.
Addressing AI Adoption Barriers
The USD 38 billion business intelligence industry has largely overlooked luxury's specialised requirements. DLG's recent State of AI in Luxury study, surveying over 250 luxury executives, revealed that while 71% agree AI adoption cannot be delayed, 38% cite data fragmentation as their biggest barrier, and 32% report a lack of AI-specific talent. LuxuryIQ Connect addresses these barriers by making trusted market intelligence accessible through simple conversation.
How It Works
Model Context Protocol (MCP) is an open standard allowing AI assistants to securely connect to external data sources. LuxuryIQ Connect brings DLG's proprietary databases — social media performance, advertising activity, search demand, retail and secondary market pricing (grey market, pre-owned), and competitive intelligence — directly to the AI tools teams already use, eliminating the hallucination risk of generic AI. The platform monitors over 185 luxury brands across watches, jewellery, fashion, and beauty in 64 markets.
"Luxury brands that move first on AI-powered intelligence will outpace competitors still waiting days for analyst reports," says Pablo Mauron, Managing Partner at DLG. "LuxuryIQ Connect makes that advantage accessible today."
LuxuryIQ Connect is hosted on infrastructure provided by Ogment, and is rolling out to DLG's enterprise clients beginning Q1 2026.
About DLG
DLG is the strategic growth partner for luxury and lifestyle brands — fusing AI, strategy, and creativity to shape the next era of brand performance.
Grounded in deep cultural fluency and over two decades of luxury expertise, we transform complexity into clarity and intelligence into influence through a proprietary AI platform and a fully integrated delivery model spanning strategy, technology, creative, and media.
From Geneva, Shanghai, and New York, we empower brands to craft the right moves, scaling with purpose and impact.
If you would like to find out more about LuxuryIQ Connect by DLG, fill in the form to download more information or click on the link to book a demo today.