The Overview 250 years of craft, relaunched digitally.
Urban Jürgensen, the independent Swiss-Danish watchmaker with a legacy dating back to 1773, came to us with a specific challenge: relaunch their historic brand digitally alongside new product launches.
They had a bold new brand identity: modern, creative, and full of character. Working with this foundation, we partnered in creating a comprehensive digital ecosystem focusing on two core elements: Website and Social Media.
Creative direction, Experience design, Content strategy
DIGITAL LUXURY GROUP
Award recognition
FWA of the Day 2025, Awwwards Site of the Day 2025, Webby Nominee
Development
NUMBERED
Identity
CHANDELIER, WINKREATIVE
Photography
ELLEN VON UNWERTH, CASEY ZHANG, ALEX TEUSCHER
The ChallengeHeritage meets a striking new voice.
Urban Jürgensen carries over 250 years of horological mastery, but in the digital world, heritage alone is not enough. The brand was entering a new chapter under new ownership, with a bold new identity to match. The challenge was to translate that identity into a digital presence that could hold its own: expressive enough to capture attention, refined enough to honour the craft, and coherent enough to work across both website and social media.
The ApproachStorytelling and design, moving as one.
An experience where storytelling and design move as one, bringing together classical precision and contemporary flair with confidence and distinction.
Subtle motion and animated transitions bring depth and tactility to the brand's digital presence. Every interaction echoes the meticulous attention to detail found in each timepiece.
Unexpected visual accents disrupt the formality of the layout with joy and modernity while preserving elegance.
