DLG ACQUIRES CREATIVE AGENCY CORNELIUS

JONATHAN SELIGER JOINS DLG AS BOARD ADVISOR

Based in Geneva, Shanghai and New York, DLG (Digital Luxury Group), the leading independent digital agency for international luxury brands, announced on September 27, 2019 the appointment of Jonathan Seliger as..

DLG ESTABLISHES NEW YORK PRESENCE

DLG has officially opened a sales office in New York with the goal of accelerating its client acquisition efforts in the Americas. Leading the charge is newly appointed International Client Development Director..

THE DIGITAL ACADEMY

By 2020, there is expected to be 24 million fewer highly-skilled workers than China’s growing technology empire requires. Experts say that the opportunity cost of not bridging this skills gap could cost C..

DLG BECOMES OFFICIAL TIK TOK SERVICE PROVIDER

It is no secret that the attention spans of consumers are getting shorter over time. Driven in part by the faster pace of life and digital technologies that feed their growing need for instant gratification, th..

MEET THE TEAM

Meet Pauline, our Social Media Project Manager! “Social Media is about testing and learning” shares Pauline Ventura, DLG’s Social Media Project manager. In this video, she tells us more about how DLG c..

MEET THE TEAM

Meet Christopher, our Head of Data & Analytics. Prior to DLG, Christopher spent the bulk of his career in retail and apparel industry brands. In this video, he explains how his team works to ensure that practic..

MEET THE TEAM

Meet the mastermind behind our Client Services: Yoann. Extreme sports addict, curious by nature, passionate entrepreneur and client-oriented, Yoann started in the Data & Analytics team before moving to his curr..

NEWS FROM DLG CHINA

Woolmark Launches Global “Live and Breathe” Campaign The Woolmark Company has launched its global “Live and Breathe” campaign, which seeks to interest the younger generation in Australian Merino wool..

DLG PARTNERS WITH IMD STRATEGY PROGRAM

In a constantly evolving industry, keeping up with innovation and disruption opportunities in the business of luxury is rarely an easy feat. Earlier this month, Digital Luxury Group (DLG) partnered with IMD,..

DLG UNVEILS NEW OFFICES IN GENEVA AND SHANGHAI

In line with its steady growth in both Switzerland and China, DLG (Digital Luxury Group) has unveiled new office spaces in both its Geneva headquarters and Shanghai outpost. Besides addressing the need to accom..

HOW DLG IS EXPANDING IN CHINA

DLG opened its office in Shanghai in 2012. A new milestone has since been achieved in 2018. DLG China managed to establish itself as the privileged partner of luxury brands. “The first challenge we were confr..

DLG HELPS LAUNCH CARL F. BUCHERER JD STORE

In the past, luxury watchmakers were hesitant to jump on the e-commerce bandwagon for fear of brand image dilution. Today, the rapidly changing shopping patterns of young consumers have all but necessitated the..

DLG JOINS SWISS DELEGATION TO EXPLORE INNOVATION IN CHINA

Last week, DLG (Digital Luxury Group) Founder & CEO David Sadigh and Chairman of the Board Tibère Adler were among 30 entrepreneurs who were part of a Swiss Delegation that explored innovation in China. Gen..

A LOOK BACK ON DLG’S OFFICIAL OPENING EVENT

The evening kicked off with an intimate workshop, which included a versatile panel of guest speakers. Highsnobiety Founder David Fischer and DLG Founder David Sadigh took the floor to speak about creativity ..

MEET THE TEAM

Meet DLG’s creative talents! “Digital Transformation is 99% about people, and 1% about technology.” Marc-Olivier, Senior Digital Marketing Manager at DLG, has more than 15 years of experience in managi..

NEWS FROM DLG CHINA

Capturing Red Carpet Moments While over-the-top outfits on the Met Gala red carpet entranced America earlier this month, celebrities on the other side of the Atlantic were captivated by the red carpet of..

DLG ENRICHES LIBERT’AIME BY FOREVERMARK’S DIGITAL OFFERINGS

I have too many diamonds – said no woman ever. Libert’aime by Forevermark is counting on just that with the introduction of this new range in China. Created to celebrate the spirit of today’s young millen..

MEET THE NEW MEMBERS OF THE SEO TEAM

Meet DLG’s creative talents! Earlier this year, we reinforced our Search Engine Optimisation team with the addition of Benedicte as SEO Manager and Pauline as SEO Executive. Watch our video interviews with th..

DLG CREATES LE PETIT PRINCE DIGITAL EXPERIENCE FOR MONTBLANC

“All grown-ups were once children… but only few of them remember it.” Antoine de Saint-Exupéry‘s well-loved tale The Little Prince has been inspiring generations of readers since it was first published..

FARFETCH TEAMS UP WITH DLG CHINA

Since its launch in 2008, Farfetch has been making a name for itself as a one-stop-shop for luxury fashion. Thanks to its partnerships with over 750 cutting-edge boutiques and brands around the world, the e-tai..

DLG MOVES INTO ITS NEW CREATIVE SPACE

We’re in! Our Geneva-based team relocated to its new premises in late February. The brand-new office spans 500 sqm and is situated at La Gare des Eaux-Vives, a fast-growing professional zone. “We conside..

DLG HELPS LAUNCH CROWD-FUNDING MINI PROGRAM

Let’s face it. Sharing a gift for a friend or colleague always stems from good intentions – but finding someone to share the cost of the gift with, and eventually splitting the bill in a way that everyone i..

DLG IS GROWING

It has been six years since we started DLG. Our vision was to build the best team of digital luxury professionals, so as to create and implement impactful digital strategies based on consumer insights for some ..