Drawing on over two decades of leadership at Richemont, the seasoned executive will advance DLG's next phase of growth.
Geneva, 3rd September 2025 – DLG announces the appointment of Dominic Weir as Strategy Director, further strengthening its leadership team following the recent addition of Blaise Roulet as Non-Executive Board Member.
Dominic will advise DLG’s global clients on business transformation, leveraging the group’s proprietary data and AI capabilities to deliver measurable results. He will also guide the company’s own strategic direction across consulting, agency, and technology services, including Re-Hub, DLG’s AI-powered intelligence platform.
With 27 years at Richemont, Dominic has been at the forefront of digital innovation and strategic growth in the luxury sector. As Chief Digital Officer of IWC Schaffhausen for over a decade, he led the brand’s global digital evolution, redefining customer engagement in luxury watchmaking. He also held other senior roles across the Group, including Business Development Director, where he drove new growth initiatives, and Managing Director at Yoox Net-A-Porter for Fine Jewellery & Watches, where he oversaw multi-brand luxury retail strategies across markets.
Commenting on his new role, Dominic says: “The convergence of AI and luxury presents exciting opportunities to drive both brand desirability and commercial performance. DLG’s vision – combining proprietary data, deep luxury expertise, and seamless execution – is exactly what brands need to stay ahead in today’s dynamic market.”
“Our clients are looking for strategic partners who can fuse creative thinking with AI-powered insight, and lead agile teams to deliver fast, effective results,” adds David Sadigh, Founder & CEO of DLG. “Dominic brings that rare combination of vision and pragmatism that will empower our clients to transform faster and grow stronger.”
This appointment marks the next stage of DLG’s AI-driven growth strategy, ensuring that clients benefit from both advanced technology and proven luxury expertise to navigate the industry's rapid transformation.
About DLG
DLG is the strategic growth partner for luxury brands.
Uniting deep category fluency, proprietary data, agentic software, and augmented creativity, DLG empowers clients to cut through complexity, build lasting desirability, and scale with precision.
Its integrated model combines AI-powered consulting, automated marketing, and augmented creative services to turn data into desire and intelligence into influence.
DLG’s offerings are powered by Re-Hub and other AI-native solutions for data-led decision-making, and by Luxury Society, a global thought leadership platform shaping the future of luxury.